Business Automations
Autonomous Growth: AI-Driven Marketing & Sales Agents
We developed a suite of intelligent Marketing Agents designed to capture, nurture, and convert traffic into booked appointments at any hour of the day. By integrating advanced Large Language Models (LLMs) with voice and chat interfaces, we created a "Human-in-the-Loop" system where AI handles the repetitive qualifying, and humans handle the closing.
The Challenge
Marketing teams often spend thousands of dollars on ads, only to lose leads because of slow follow-ups. The client faced three major hurdles:
The "Lead Decay" Problem: Leads that aren't contacted within 5 minutes are 10x less likely to convert.
High Overhead: Hiring a 24/7 call center to qualify basic inquiries was cost-prohibitive.
Inconsistent Nurturing: Manual follow-ups were often forgotten or lacked the brand’s specific tone of voice.
The Solution (The Criyx Approach)
We built a multi-channel AI agent ecosystem that operates across voice, SMS, and web-chat:
AI Voice Outreach: Using high-fidelity voice synthesis (Vapi/Bland AI), we deployed agents that can handle inbound inquiries and perform outbound "speed-to-lead" calls the second a form is submitted.
Context-Aware Chatbots: Beyond basic "if-then" logic, these agents use RAG (Retrieval-Augmented Generation) to answer complex questions about the client's services, pricing, and FAQs based on their specific business data.
Automated Appointment Setting: The agents are directly integrated with Calendly and Google Calendar. Once a lead is qualified, the agent checks availability and books the meeting in real-time.
Sentiment-Based Routing: If an agent detects a high-value or frustrated lead via sentiment analysis, it instantly escalates the conversation to a live human representative.
The Tech Stack
AI/LLM: OpenAI GPT-4o / Anthropic Claude
Voice Intelligence: Vapi / Bland AI / Twilio
Orchestration: n8n / Python
CRM Integration: GoHighLevel / HubSpot / Salesforce
The Impact
300% Increase in Booking Rate: By eliminating the delay between lead capture and first contact.
Unlimited Scalability: The system can handle 1,000+ simultaneous conversations without increasing headcount.
Operational Savings: Reduced the need for a dedicated SDR (Sales Development Rep) team for top-of-funnel qualification.
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