Peeker: The Unified Operational Engine

The Challenge

Peeker’s operations were suffering from "Data Silo Fatigue." Lead information was trapped in forms, project milestones were tracked manually in spreadsheets, and internal communication was reactive rather than proactive. This led to:

• Delayed response times to high-value leads.

• Inconsistent project tracking across the team.

• Significant "Human-Error" risks due to repetitive manual data syncing.

The Solution (The Criyx Approach)

We architected a multi-layered automation ecosystem using n8n as the primary orchestration engine. The solution focused on three core pillars:

1. Lead Ingestion Intelligence: Custom webhooks capture lead data instantly, routing it through an AI filter to prioritize high-intent prospects before syncing with the CRM.

2. Real-Time Syncing: Integration of the entire tech stack (CRM, Project Management tools, and Communication platforms) to ensure that a change in one is reflected everywhere instantly.

3. Automated Communication: Configured a Slack-based notification hub that alerts the right team members at the exact moment a milestone is reached or a bottleneck is detected.

The Tech Stack

• Orchestration: n8n

• Communication: Slack API & Custom Bots

• Data Management: Airtable / Google Sheets / CRM

• Infrastructure: Webhooks & REST APIs

The Impact

• 100% Elimination of manual administrative data entry.

• Instant Response: Lead response time dropped from several hours to under 60 seconds.

• Total Transparency: Real-time dashboards provided the leadership team with a "birds-eye view" of every active project without needing a single status meeting.